Collaborator : Clayton Wadsworth, Karishma Bhindi
This was a 2 x 2 meters squared exhibition space. The purpose of the exhibition was to introduce audience to a basic knowledge of the typeface, Helvetica. Helvetica is a widely used typeface, in some ways it can be overused. In order to help people understand that Helvetica shall not be a default choice, we focus on displaying its three most important elements: ubiquitous, neutral, and overexposure. Through our research, we were inspired by New York navigation system, which uses Helvetica majorly. Since the typeface has such rich information to offer, we decided that the best way to communicate clearly was through connecting dots just like the New York subway system!
Connecting you to Helvetica
keywords : Informative, Interactive, Engaging, Ubiquitous, Connection
We focused on displaying the massive information in an understandable and engaging manner. The exhibition is a balance of data and vibrant colors. The colors were referenced from the New York subway color codes. The big corporate names and brands that uses Helvetica for their logo, was marked as a train stop. Connecting to the middle line, where audience can learn about the special characters of Helvetica : the raindrop in the "a", the horizontal terminal cuts and the closed aperture, etc.
There is no designated direction as to how the audience shall read the exhibition. Just like the train map, you start with wherever makes sense or relevant to you, and you shall be connected to the other steps.