keywords : Personalized, Professional, Innovative, Precise, Diagnostic
To read the complete brand guideline, please click here
Collaborator : Jessica Lee, Eric Cheng
This was a co-creation project between my design partners and PBI medical group ( Personalized Biomarkers Inc). Our mission was to create a thorough brand guideline for them, including logo, color scheme, brand strategy, and other 2D/3D deliverable. We've created a brand mission and vision for the company. Mission: To change clinical practice with proteomic test to guide prescription practices. Vision: To create a futuristic model of medicine that presents individuality and the philosophies of Eastern medicine. We tried to incorporate more human interactive side into the brand rather than focusing on medical elements. To view our full co-creation process, click here.